There has been a lot of controversy as a result of the Google Farmer Update algorithm change regarding off page optimisation or obtaining backlinks to your site. It seems that a lot of methods that many marketers have used in the past may not be as effective as they once were.
It is only as time progresses that we will see ultimately the long-term effects of search engine optimisation with this latest Google update.
This has always been the case but it has perhaps become even more important now for webmasters to have a diverse backlink profile. As with the Google Farmer Update with article marketing, it is best not to put all your eggs in one basket when it comes to off page search engine optimization.
Basically don’t use just one type of link building, whether it’s from article marketing, blog commenting, forum marketing, Google News sites, social bookmarks or social networking.
We have to look at things now in the eyes of Google and how Google would perceive things. If Google sees all your links are coming from one main source it’s not going to look natural to them. In this day and age you want to do as little as possible to draw negative attention from Google..
By having a diverse range of backlinks you can have a higher perceived trust in general.
Not only that, but Google will be looking at the pages of your sites that are being linked to. For this reason I would recommend that you do backlinking to a range of posts and pages on your sites rather than just to your domain name. If you think about it from Google’s point of view right now, if they only see backlinks coming to your domain name they may not think that the content on your site is being viewed as useful to people who visit the pages. So just bear that in mind.
Do follow links are still highly recommended as are authority backlinks. From a video by Matt Cutts, it seems apparent that Google gives different weight to different links, however, the video does not go into great detail about how it does this and what actual links they are but it seems to be whether the link is useful and from trusted sources.
According to Matt Cutts video in his YouTube channel Google does reserve the right to treat links in full to with less weight than they do in other parts of your blog.
I think you would find it highly beneficial to subscribe to Matt’s YouTubechannel by clicking this link.
After doing some research on internet i am able to notice that the question and answer sites have gained popularity in the last year or so. You yourself have probably seen some question and answer site like Yahoo! answers and Ehow and Wikihow ranking high in the search engines over the last few years. One theory behind this may be the fact that the content is being updated frequently. Good on page optimisation may be another factor.
For natural link building in the eyes of Google you would expect to have strong backlinks, weak backlinks, article backlinks, web 2.0 backlinks,forum backlinks, profile backlinks, authority links, and EDU and Gov links etc…
If you have some experience with Google farmer (panda) update then please share it with our Crunchyblogger users..