If you or your company struggle to figure out free social search, then listen up
More tools exist for free social search meets the eye. The obvious ones?
LinkedIn.com
Google +
YouTube
All five of these services offer their own version of search. This is socially affected. Yes you can build as many backlinks as you possibly can afford, however, that will only get you so far in social search.
People searching on these networks often reach content that their personal networks referred them to. It wasn’t about having a PR9 backlink for your keyword. Yes keywords were included in the content, but this content was originally created for the human in mind. It wasn’t about the almighty “backlink.” (Think Google Panda anyone?)
So hat does this teach us? People, on order to save time, save themselves time and frustration. They are letting their friends and family recommend content for them. Look at StumbleUpon. You literally would never have to leave the ‘web’ and just find high quality content you needed within that network.
So what do you do in order to influence free social search? Do you put out quality content of use? That’s why people come to the internet. That’s why people use free social search to begin with. It isn’t to find a business or a product. It’s to find a solution to their problem. If your business happens to solve that, then you’re rewarded on the other end.
Now the other thing to note is this: social buzzes influence organic search result rankings. Don’t think they do? Then why would Google do the Panda dance twist-and-shout style, get rid of a ton of poor websites, and then roll out a new service where you can let your friends rank content for you. Only stuff that’s recommended shows up in your rankings if you’re signed into Google. Something to think about. More important is the reasoning beyond it. What was their Big “WHY?”
Again – Google’s mission is to end search. And what a better way than if real people can basically vote and say if this content is good or not. Talk about crowdsourcing at it’s finest – and they don’t have to pay anyone.
I scoured the Internet. I found several good resources to share with you. They cover indepth about free social search and how it affects the state of the web.
Social Media & Salespeople – 5 Ways to Boost Social Media Lead …
Simple tools like search.twitter.com, board reader or a variety of Facebook search engines can provide access to discussions. Free social search engines like socialmention.com or topsy can also be used along with Google …
Publish Date: 07/25/2011 11:29
http://www.toprankblog.com/2011/07/salespeople-social-media-leads/
Several Free Tools for Social Media Optimization
As a free service, you don’t setup an account and save your search results, but you can easily download them into a spreadsheet. This is probably one of the most useful, free social search tools online. …
Publish Date: 06/19/2011 9:22
http://www.seeor.com/several-free-tools-for-social-media-optimization.html
Social Media Optimization Tools
This is probably one of the most useful, free social search tools online. Bit.ly URL shortening is very handy since they’re included as a default service on Twitter and many other Twitter applications. Bit.ly is rock solid reliable with uptime, which …
Publish Date: 03/10/2010 5:28
http://www.toprankblog.com/2010/03/11-free-tools-for-social-media-optimization/
Social Media Monitoring Tools | Magda’s blog
Daymix is a free social search engine that organises search results by media type: wiki, news, blogs, video. It didn’t have too many search results so I wasn’t thrilled by it, but it’s free so you might as well check it out every now …
Publish Date: 03/07/2010 14:47
http://www.magdawalczak.com/posts/social-media-monitoring-tools/
Quick note: Monitoring, testing and tracking are all about optimization and a big part.
Social Search Engines List/h3>
There have been numerous efforts made with tools like Custom Google Search Engines,Yahoo Pipes and home grown programming to create low cost or free social search tools, but what other free tools have you found to be …
Publish Date: 09/21/2011 3:51
http://www.csscody.com/showcase/social-search-engines-list/478/
