What The Hell Is Keyword Research?
Keyword or phrase research is a process of choosing the most “optimum performance” keyword or phrase that can help your user to find your website. you have to spent days and months on tuning your website for a better ranking in all major search engines. yet it will be a big wasting of your time and efforts if you are not using targeted keywords or phrase. its same like you will not able to reach your destination even after running your best race because the reason is you started with wrong road. even if you got high search engine ranking you may not able to get relevant traffic if you select wrong keyword or phrase. That’s why first step in SEO campaign is identifying your targeted audience and researching what keyword or phrase they are searching in the search engine to locate a same site like your.
Process involved in keyword research-
Keyword or phrase research involve the following steps which is mentioned below-
- Discovering Keywords or phrases
- Analyzing Keywords and phrases
- Selecting Keywords and phrases
- Deploying keywords and phrases
In discovering phase you should focus on identifying as many keyword or phrase are related to your website and your targeted audience.
In analysis phase analyze your keywords or phrase to adding information like how much competition that keyword have how many website are competing for that keyword and potential for ranking.
In selection phase you have to shortlist your keywords or phrase based on your website or your targeted audience.
In Deploying phase is about to how you use this keywords in your website.
Use your shortlisted Keywords and phrase in Head and Body Tag—
Title Tag: a title tag is about 90 characters long , with inclusion of your most important keywords. For this post i create a title tag like this- Keyword Research : Techniques for keyword research, keyword analysis & Keyword optimization.
Meta Description Tag : You can write meta description tag of about 250 character long with inclusion of your important keywords. and write carefully ant try to avoid over-repetition. For this post my Meta description tag would be – Keyword research described : Learn all about keyword research, keyword analysis, keyword optimization and marketing keyword research.
Headlines : you can use your keywords in heading and sub-heading. Use H1 tag to write your heading and H2 tag to write your subheading. Because search engines love heading tag, also heading and sub-heading gives a idea to your user this is about this and that. Heading and subheading for this page would be -
Heading- Keyword Research For search Engine Optimization
Sub-Heading- Importance of keyword research for search engine optimization.
Body : Headlines in H1 and H2 tags and body text with inclusion of your keyword can increase your ranking chance.
Alt text / Alt Tag - you can also use your important keywords in alt tag of images. what the heck is alt text- alt text is a text that appears when you bring your mouse over an image.
Anchor Text- the words that appear blue and underlined in any web content is called anchor text you clicked on that text and a new website get opened. Try to always use your keyword in anchor text then your relevancy weight get higher in search engine eyes.
File name- try to use your important keywords in your Url and File names.
Don’t consider about keyword density formulas that many SEO expert profess, it just over hyped by all SEO experts. you can find to many article written on keyword density i don’t think keyword density is that much important. write your articles in your language and try to place or use maximum keyword in your article where it make sense.
try to make your website and title are not looking like treasure box of keywords, but try to make it descriptive and engaging enough to make user click on it to read. it seen sometime site ranks on no5 can attract more visitor then sit who have 1st rank because of title and description. for ex : instead of simply writing “wisdom tooth extraction” you can write “painless wisdom tooth extraction” which is going to give more click.
place your keyword where it make sense but be careful about over repainting because search engine consider it as spammy.
A good Keyword Research can help you to bring quality traffic to your site that leads to high sales and conversion by being focused and targeting specific terms.
Now feel free to Ask Your Doubts :